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Louis Vuitton Joins Bmw Oracle Racing Team

September 4, 2010 by admin

At the BMW ORACLE Racing, two giant companies namely BMW the maker of high quality BMW floor mats and Louis Vuitton famous luxury French fashion and leather goods brand have combined to the power behind the 'American' America's Cup team sailing the San Francisco-based gold Joined Yavjt Gate Club. The two companies are highly respected so interesting to think about what image or identity of the team, the project, since these two are not all American companies. America's Cup is one of the longest running sailing events that led to the United States since its inception in 1851. Even in the past the U.S. team has always radiate a strong presence in the league and with the exception of two occasions, actually participated in the America's Cup Match. Despite the background of the team and associations with the Member States plus trading with giants such backups, you're wondering how the U.S., they feel? "International" is the dominant word for the 32nd America's Cup, which will consist of three new participating countries. Moreover, most of the teams comprising members from different countries. For the American team, only three U.S. Marines, Groeschner explains why this is so, 'The world is getting closer, nearly united Europe, and the Anglo world has dropped its borders. There is an easier access everywhere. But this is a more philosophical question. The fact is that BMW ORACLE Racing is a serious contender. We want the cup to win and we top professionals, good preparation and a solid technical background required. Highly teamwork is essential to the performance. These are the elements that shape our identity and what we want to convey. " The whole team facade with the boat, basic, and the team made clothing, uniform, clean and simple. The boat is spotless, like the traditional white sailing gear and it is organized as a special edition crew shirts with printed names and numbers on the back. The overall look is serious for that Groeschner once by saying: "Absolutely. But seriously, should not be read or understood in a negative way. We are focused, we know what we want and everything you see here for a reason. It's a bit of team culture. But we are also open to the public - we have an 'educational area next to the hospitality and VIP facilities. People love to entertain in this environment, the cup is very special, guests and our programs are a great success. It's a good sign for the sport that a healthy, growing interest. " For the rest of the match the team's performance have successfully demonstrated the remarkable combination of technological expertise, strong leadership, and the skilled and experience of the sailors. According to Groeschner, "It is vital that people know where they go, the team knows what they are doing each day. Team identity is the corps of success or failure. It must be good; sponsors need to know what their money into circulation and the guests what the team stands for: BMW ORACLE Racing is hi-tech, international, tough competition and professionalism. It constitutes the entire team and our global presence. "


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